Series Name

BTEC Level 3 National Business Student Book 1

Part of the BTECLevel3NationalBusinessandAdministration series

Publication Date
May 2010

BTEC's own resources for BTEC Level 2 National Business - for BTEC learners.

This Student Book is written for the Edexcel BTEC Level 3 National Business QCF 2010 specification.

  • This student book includes all four mandatory units plus eight popular optional units – providing complete coverage for the BTEC Level 3 National Supplementary Award or BTEC Level 3 National Certificate qualifications.
  • Assessment activities in each unit give practice for grading criteria and grading tips, to help learners achieve their potential.
  • WorkSpace case studies link each unit to real-world business decisions, helping learners to see how the theory is put into practice in industry and to relate their learning to their future careers.

Author Team:

John Bevan, Helen Coupland-Smith, Rob Dransfield, John Goymer and Catherine Richards

They all have a wealth of experience to their writing. The author team combines verifying, pedagogical excellence and best-selling authors to bring you a range of engaging and motivating BTEC resources for the 2010 specifications. 

Contents Listing

Unit 1: The Business Environment

Unit 2: Business Resources

Unit 3: Introduction to Marketing

Unit 4: Business Communication

Unit 5: Business Accounting

Unit 9: Creative Product Promotion

Unit 10: Market Research in Business 

Unit 12: Internet Marketing in Business

Unit 13: Recruitment and Selection in Business

Unit 19: Developing Teams in Business

Unit 33: The Impact of Communications Technology on Business

Unit 34: Website Design Strategy

Sample Content

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