This Student Book is written for the Edexcel BTEC Level 3 National Business QCF 2010 specification.
John Bevan, Helen Coupland-Smith, Rob Dransfield, John Goymer and Catherine Richards
They all have a wealth of experience to their writing. The author team combines verifying, pedagogical excellence and best-selling authors to bring you a range of engaging and motivating BTEC resources for the 2010 specifications.
Unit 1: The Business Environment
Unit 2: Business Resources
Unit 3: Introduction to Marketing
Unit 4: Business Communication
Unit 5: Business Accounting
Unit 9: Creative Product Promotion
Unit 10: Market Research in Business
Unit 12: Internet Marketing in Business
Unit 13: Recruitment and Selection in Business
Unit 19: Developing Teams in Business
Unit 33: The Impact of Communications Technology on Business
Unit 34: Website Design Strategy